We are not the only ones since even Le Figaro lent itself to the exercise in their “High Tech” section where the journalists “answer questions from Internet users”. In short, they do SEO, work on their natural referencing!
To capture most of the traffic of a request, it must be attacked on all fronts: SEO, SEA (sponsored links: Adwords, BING Ads…) and SMO (social networks).
So we share all of our articles on social networks, from where we get qualified traffic with low bounce rate. We also set up an Adwords and BING Ads campaign for each expression.
Given the modest competition in sponsored links for a majority of keywords, it is often possible to rank for a few cents.
3 / What results can you expect?
Here is an example of an ongoing Adwords campaign:
The result can be easily measured in SEA with 203 visitors… for 5,83 €.
In SEO, the continuous publication of content slowly increases our positioning on more keywords: