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Welcome to the Finance + Big Data era
Louise writes to us about her seafood e-commerce site: "Good evening Erwan, Again a big thank you...
The question of the week comes from Clémentine: what to do when a product in your E-commerce is no longer available ...
Do you want to turn your visitors into buyers? This is quite normal, because it is the objective of an online store. I…
Many French people today turn to online sales sites to make purchases and ...
The period is particularly busy, both virally and for e-commerce. Indeed, with the Covid-19, e-commerce purchasing is ...
Ecology and environmental protection are today at the heart of all concerns, one of the reasons why good ...
If you have an e-commerce site, you will notice that more and more players in the sector are opting for a ...
Starting an E-commerce activity has never been so easy from a technical point of view, but never so difficult because ...
With each E-commerce training that I offer, the question comes back: what do you think of Dropshipping? Can we earn money ...
Hardcore internet user since 1997, I do not miss an opportunity to think about the contribution of offline marketing for a…
N ° 1: Forcing the customer to create an account to place an order Have you ever made purchases ...
For a few years that the blog has been developing, I first broached the question of SEO, then that of E-commerce. Yes…
"Hello, I am currently working on the natural referencing of the website https://www.babouche-maroc.com. I notice that the site is well structured…
Marion is working with the company Cargo 2 on an E-commerce project: the sale of wine in the United States. Currently, the ...
When two companies are neck and neck on the Internet, user generated content will ...
Since I have been operating for Formaouest or the UCO within the framework of E-commerce courses, I feel certain students at the…
Philippe remarks on his E-commerce, lucasdelli.com: That each color / product variation corresponds to a URL. As a result, many files ...
Based in Ireland, Wolfgang Digital is a marketing agency "scientists". They base their web-marketing decisions on data analysis ... ...
Sandrine gives us the pleasure of contributing to the blog feed with a question about duplicate content: "Hello,…
First reflex when I am told about the referencing of an E-commerce? Take a look at the traffic curve in ...
In recent years, the SEO / Web Marketing training offer has exploded. I want to group it into 5 categories ...
The web to store is the growing tendency of Internet users to seek information on a product, before ...
While hanging out on Buzzsumo one evening, I came across an article published on yourstory.com site: Published on…
Since August 2014 and the announcement of SSL as a ranking criterion on Google, we have had the opportunity to deal directly with ...
In PONT-L'ABBE (29120), a town of 8 inhabitants where we have just set up our offices, commerce seems to be in bad shape.…
The FBA program (fullfilment by Amazon - shipped by Amazon), allows e-merchants to delegate to Amazon the logistics of ...
Powerreviews has just published a study on negative reviews and their impact on the income of an E-commerce. It proves…
I just read an article from the English speaking site "Practical E-commerce", dated October 30, 2015. In this article, the author,…
This month, we had the pleasure of thinking about the online strategy for a merchant site. Here are the ...
In charge of referencing a beautiful e-commerce for a few months, I review the leaders from time to time ...
One of my clients asked me what I thought of the 1 & 1 offers. Rather than going on a ...
Do you perfectly identify your targets and want to launch an email prospecting campaign? Unfortunately you lose too much ...
In the last few years, email marketing automation systems have had a global impact - and it's not difficult ...
More and more users are reading their emails on mobile devices, and companies are getting it right. The…
A company that starts its activity in 2018 is facing the same major difficulty as its elders of the years ...
Behind the question which title the article Should you buy a customer email file for your prospecting?, There are ...
Today we are going to get out of the 100% web marketing framework ... but not that much. Indeed, writing an email is ...
To disseminate its message on the Internet, a company has several web marketing channels: SEA, SEO, SMO, affiliation, display ... ...
I gladly practice recycling using my yellow bin but I tend to be wary of everything...
Affiliation is a solution more and more popular with entrepreneurs who want to earn income quickly. Accessible to…
The business is a highly competitive environment. There are many opportunities for employees to stand out. However, it is ...
Project reporting makes it possible to periodically determine the performance indicators of a project. This is an essential element ...
The international development of a company is a logical step as soon as the growth prospects on its…
A central element of a company's branding and branding, the logo is a powerful marketing tool. So follow ...
Communication is essential for any business and can take many forms. Among the most common and most effective, ...
When I was a teenager, virtual reality was a headset intended for PC or console gaming (Nintendo Virtual Boy ...
Team building or team building has been practiced since 1980. If Anglo-Saxons are fond of this management tool,…
No matter what industry you're in, you certainly have technicians in your workforce. These collaborators are ...
What can digital transformation do for you and your business? The subject is trendy but always broached under ...
"Just do It", "Because I'm worth it", "What else", "Life is beautiful, for adults and ...
In 2018, Nabilla released a video on Snapchat, in which she promoted bitcoin: https://youtu.be/Xgx0DmPIMLc "even if ...
The impact of digital technology is spreading in all areas, even in the building sector. Indeed, professionals in this sector can ...
When I opened RMC SPORT one evening, I got the following message: "request headers too large". I realized…
Getting into entrepreneurship is a gamble that involves a lot of risk. To limit the damage, it is advisable to subscribe ...
I just read an article on the "top 10 growth hackers" to follow on Twitter. Except that among ...
If you are used to shopping for goods and services online, you should ...
While it is true that today, digital communication has gained ground, we must not lose sight of the fact ...
At present, Youtube has almost a billion very active users. If influencers quickly seized the niche for ...
Advertising is an important element in communicating with potential targets. Communication media and advertising items ...
In the digital age, all commercial companies are digitizing their activities. Public service is also not ...
During the summer and during sales, various commercial or communication strategies can be implemented by companies. That…
In the 70s, the garage in the center of my town moved its activity from the center to the outskirts.…
Personalized promotional items are small accessories that can serve as a support for a company's logo or slogan. They mainly offer two advantages to said structures.…
Data storage is changing dramatically. My first games on CPC 664 had to be typed by hand ...
Trade shows and fairs are an effective lever for promoting a business. Unfortunately, participating is not enough ...
28/03/2020: First T3 Clash ... And first victory: 15/03/2020: March 15, 2020: COVID-19 threatens us. The schools are closed and I…
Some companies allocate a significant portion of their budget to marketing and communication. These investments make it possible to increase…
For the success of a seminar, a workshop and even a trade fair, it is not uncommon to see companies ...
The telecommunications and web business market is booming in France. With the unconditional integration of digital ...
One of the most popular marketing strategies for companies today is the use of ...
As a child, you may have dreamed of having your own boutique, store or local, of being a trader or of having an office in the street ...
Last month I was already talking to you about digital signage, the "display" on screens outside your home ...
Many companies are reserved at the idea of entrusting the creation of their website and their digital communication to ...
When setting up your business, one of the first steps in a business plan is to determine its status. A search…
Digital display conquers public space: street, waiting areas for public transport (stop or ...
2020 has just started, but it is already an opportunity to learn a new expression for some: interim manager. You know…
The majority of business creators and managers today have a computer background that allows them to be comfortable with ...
Are you an entrepreneur? Do you have a business trip underway? If you don't yet know how to organize ...
Good communication requires good network coverage, whether for calls or the Internet. In campaign…
As technologies evolve, consumers become more demanding. The possibility, thanks to the shops in…
The term digital strategy is not new in France. According to Google Trends, it has become quite popular since 2013: With…
In a previous article, I explained to you that, despite the Internet and its fabulous marketing possibilities, good advertising items…
Once a year, I deviate a bit from Web Marketing to chronicle my life a bit and provide ...
Regularly, during the SEO trainings that I lead, I am asked about Dropshipping. Videos abound on YouTube where ...
On the internet, good visibility is the sinews of war. If you do not benefit from it, you will have all the ...
Digital is regularly at the heart of the news in Paris. Just take a look at Google News:…
From 2007 to 2010, I worked in Ireland at Blizzard. Each employee benefited from 7 "sick days". He could without ...
Choose the best technologies and strategies to grow your business Whether you have a physical store or not, marketing ...
The DSO, or Days Sales Outstanding, is a recurring term within the company, especially when looking at the…
Search engines now play an important role in making you known to the general public or to a target ...
A point of sale needs an effective management strategy to have better profitability. This involves many ...
I am currently exploring conventional or traditional marketing. After the promotional items last week, I am offering you today ...
Regularly, I accompany a few creators or more experienced managers in a reflection on the marketing of their company. Very often this one ...
When you start on the Internet, the question of choosing the host does not arise. We type the query "create a ...
Google tends more and more to answer the Internet user directly, or even to anticipate his questions. When you type the ...
The expression pure player commonly refers to a (young) company which operates exclusively on the Internet. Example: web magazine which ...
The dissemination of banner advertising is a means of communication that more and more companies are using. Known for…
To simply define a hologram, it is a 3-dimensional photograph. Like many young people of the 80s, my first ...
In a constantly changing environment, companies have to reinvent themselves as they go, at the risk of ...
If you type "direct debit" in Google News, you may come across very different subjects: Bank direct debit. Domiciliation ...
One of the components of the digital transformation is "paperless", the fact of limiting or even eliminating impressions and ...
The word "digitization" is quietly invading articles on the Internet. In each comment at the bottom of the page or on Twitter, a…
Even the best adventures have an end, so it is normal one day to ask the question of the cessation ...
During an article on the "7 fatal errors for an E-commerce", we had already discussed the need for a translation which ...
With its Dynamics 365 software, Microsoft has set up a global business solution that combines a powerful system ...
While surfing the English-speaking press, I came across some rather quaint stories related to job interviews.…
I am making an aside on this blog for a significant administrative difficulty in 2018: the "Ultimate Beneficiary Register" or ...
When I was a teenager I had regular black jogging pants. Thanks to her golden pencil, my mother added the acronym ...
In 2013, Google Penguin 2.0 ravaged many sites, especially those of small publishers who abused exact anchors ... ...
The administration is moving towards more digital services. Everyone forgets the successes, that is to say the sites and services where no one ...
E-commerce is progressing steadily in France: La Tribune explains that "France is aiming for 100 billion euros of ...
Brands keep looking for new and effective ways to convince their customers to buy their products or adopt their…
Recently, one of my clients made some quotes for the redesign of his site. Spontaneously, he turned towards the ...
I am in a bad position to talk about paper / print within a communication strategy. Indeed, I draw the essential ...
To create a start-up, you don't have to respect all the clichés. You don't have to be a white man ...
Fantasy or Grail, business creation attracts nearly 600 candidates each year (000 in 591 according to INSEE).…
To carry out your activity properly, it is preferable to find a suitable workspace. Entrepreneurs are followers of ...
In April 2018, I spoke with you for the first time about the ESTA visa to go to the United States. The article ...
Increasing its notoriety and sales is the challenge that every company must take up on a daily basis. There are several ways to do this ...
“A start-up nation is a nation where everyone can say that they can create a start-up. I want the ...
Because of the many advantages associated with it, self-entrepreneurship provides tangible solutions to implement well ...
Since 2013, the blog explains how to increase its traffic and capture prospects ("leads"). When an Internet user fills out a form or ...
Recently, I had the pleasure of realizing a few sites of craftsmen and construction companies, often in the creation phase. Myself…
Emmanuel Macron has been our President for 1 year. On this occasion, I came across his digital program.…
I have already passed through the United States several times in the early 2000s ... in transit from LAX (Los Angeles) to ...
Today I tried unsuccessfully to read an article crossed out by an advertisement. Cannot close it without Adblock. A…
The SASU is more and more often chosen by entrepreneurs for the flexibility it shows in ...
Brussels has just denounced 7 European countries which in its eyes engage in tax evasion: Belgium, Cyprus, Hungary, Ireland, Luxembourg, Malta and ... ...
Digital today has a central place for every company. However, faced with a growing number of qualified professionals, ...
In the area of the web and 2.0 services, service providers are joining the crowd and revolutionizing their activities ...
EURL, SARL, SA… there are many legal statutes for a company and it is not always easy to do so…
The survey plays a central role in many areas, especially in business where this tool allows to assess the opinion of ...
You want to create a website but hesitate between the different solutions? Some tips to help you choose a ...
Rethink your profession thanks to a communication agency The digital explosion has radically transformed the marketing world. Communicate…
Communication within a company is one of the essential issues of your professional life. Successfully interacting quickly with ...
The advent of digital technology is generating the birth of new professions and enormous employment opportunities. We can get an idea ...
Although still too often misunderstood by marketers, Data Management Platforms are all the rage. TO…
This Wednesday April 20, a meet up was organized in Quimper around French Tech Brest +. The goal being to ...
In my previous article, I mentioned among the possibilities of outsourcing tasks, the use of platforms such as Coder, Upwork ...
A few months ago, Medhi came to present Linkeyword, his first SEO-related project (you will notice that we ...
Real estate is one of the most profitable and stable markets, and it also presents little risk for those who ...
Is the real estate market too expensive? Is it worth buying? The real estate market follows trends see ...
Can we use the suspensive condition of obtaining a loan as a pretext to give up the purchase of a property? That's the question…
Is it a good idea to buy back (liquidate) your life insurance policy for an early loan repayment? It's here…
All real estate professionals will tell you: "now is the right time to buy!". Obviously, coming from a negotiator, ...
The Paris 16 real estate market is first and foremost a search for a location, a neighborhood and a street. You just have to ...
I received a question this week regarding a real estate investment project in Ireland in the form of buying an apartment ...
An owner or a lessor has the right to review the rent of his property over a period of time…
The term commission-free agency is opposed to traditional agency practices. When you put your property up for sale in an agency ...
In times of crisis, real estate is reassuring. This is the reason why the stone remains one of the favorite investments of the French, ...
What are the conditions and consequences of occupying SCI accommodation free of charge? "Hello, We have ...
Who has never dreamed of owning an investment property or a group of apartments in a building to put them ...
The Pinel law assimilates several principles, several advantages, but also several rights of which the right of pre-emption is one of them.…
Le Monde has just published an article potentially worrying for all those who have a real estate project. Buyers and ...
Since my studies, I have been seriously interested in real estate. In master, I wrote a thesis "earning with real estate"; then I have…
At work, I often hear: "I plan to invest in real estate in a few years". Immediately my hairs stand on end. Rental investment, ...
Investing in real estate allows you to benefit from a major effect: the leverage effect of credit. This effect measures profitability ...
Real estate transactions between individuals represent around 50% of the market; the other half of real estate is sold by ...
The blog's primary purpose is to analyze the real estate market and provide feedback on purchases. We go here ...
Real estate agent specializing in real estate research, the apartment hunter is an intermediary who is responsible for the ...
The furnished rental market in Paris is constantly evolving, like any developing sector. These developments are made with ...
The structure of your site impacts your ranking in search engines. 2 equal sites but making the choice ...
New real estate agencies open every day ... while others close at the same time. Real estate agencies are businesses ...
The principle of tailor-made real estate is slowly establishing itself on the stone market, transforming the traditional codes of the transaction.…
When I worked for a notary as a negotiator, I was quite proud of my estimates in relation to the price ...
A wonderful article I read on TF1 tells me that real estate prices “could fall by 5% in 2013 and 2014”.…
One of my apartments in BREST is currently vacant. I put an ad on LeBonCoin last week: the…
Many buyers or sellers find the real estate market unreasonable. However, it is easy to verify that they respond to ...
Périssol, Besson, Scellier ... and now Duflot. Giving your name to a real estate tax exemption system is a good way to ...
When you own a single rental unit, with a loan to repay each month, the impact of unpaid rent is great. That…
When I bought my first goods, I filled out beautiful EXCEL sheets, where the rents quietly offset the monthly payments of ...
Considering the high price of rentals, should you buy an apartment in Ireland when you can make a career there? A lot of…
... and not to be entitled to any assistance. Suddenly, it's the drama. So that finally you earn your decent ...
A good investor is also a good manager. Here are some rental management tips for living well over the next few years ...
Pierre-Antoine Delhommais' latest editorial on Le Point.fr is entitled "Waiting for the real estate crash". If the article is well documented ...
Investing in the stock market sucks as much as investing in Aubervilliers, isn't it? Since 1999, the markets have been agitated and dragging a…
Buy your main residence with a zero rate loan? Very well. In Aubervilliers? But ... why the hell? ...
Classic question that comes up every year: is it better to be a tenant or an owner? Everything obviously depends on the ...
For a few days now, I have been walking on Flippa.com, the n ° 1 site for the sale and purchase of websites. Attention: the ...
The forum question of the day concerns the expenses of fitting out parking lots and green spaces. Can we deduce them from ...
From March to October 2012, I had the pleasure of doing a replacement as a real estate negotiator in a…
The forum question of the day concerns a strategy of multiple purchases to provoke and maintain a land deficit, of…
The most important thing is to use your money according to your PROJECTS. What are your projects in the short, medium and ...
(100% true) 10 / The tenant who passes all requests through his mother. Mother who can call four times a ...
What is the part of truth in the declaration of Jean-François BUET on lefigaro.fr? Can we talk about a real estate bubble ...
At the end of 2007, I made my first rental purchase with a T1 in BREST. Almost 3 years after my ...
To know for how long to borrow, it is necessary to study the rates charged, your project, your financial capacities and your…
1 / What makes the price of a property and its value over time? - Demographics :…
1. General. Occasionally negotiator in a notarial office, I see in the field that life annuity sales remain rare ...
The race against time has started: I still have to last 23 years before reselling my first buildings.…
The quality of a landing page is essential in the implementation of an SEO strategy. Also, Google ...
In SEO as in SEA, keyword research is decisive. 80% of your traffic will come from keywords ...
Today, I take a look at a friend's Adwords campaign. I suggest you take a tour of it together and ...
Question received by email on 17/08 ... and we are already on the 29th. It was therefore time to look into it! ...
ADOBE published in September 2015 an unambiguous study called "The mobile is the only strategy". I come from there…
The question may be surprising, but many Internet users are wondering how to buy keywords in Google: I…
Here is my list of the 35 best SEO directories without backlink, to improve your natural referencing in Google in 2022.…
"Hello Erwan, how are you? I am currently in a company in the company culaud (https://www.culaud.fr/) the objective is to generate more traffic and therefore more…
You are trying to promote your E-commerce and naturally, this requires good SEO. To sum up, SEO ...
Gaining customers on the Internet means making your website more visible. Today I show you an example with ...
The Exact Match Domain (EMD) is a domain name that contains the keywords of the query on which a…
In 2013, I participated in the SEO Camp Day in Angers. As I quietly recycle my content, I asked myself ...
Should we consider accordions (accordions), infinite scroll and tabs as a blessing for the user experience and natural referencing ...
"Hello Erwan, I have a quick question about subdomains. I'm making a site that sells 3 categories of products.…
One of the faults of a professional blog? Being too sharp, too specialized, when a majority of readers are already struggling to ...
"Good evening Erwan, I hope you are doing well. I have a large chunk of my sealoft.fr site traffic coming from bottraffic.live (since ...
"Hello, I have a question that my internship supervisor would like me to pass on to you. As you can see on the document, ...
A little before the holidays, I received an email from Bryann, who is working on the natural referencing (SEO) of an E-commerce ...
"Hello Erwan, I am Guillaume and I am part of the CPEC59 class from Formaouest. For a personal project, I have…
I sometimes hear in training "I don't know how to write"; "I have no ideas". But the job of SEO is ...
Outsourcing or "outsourcing" consists of delegating the task of carrying out a task to another company. We did a ...
"Hello, I have a quick question regarding SEMrush. Is it possible to recover with SEM Rush or another tool, the data ...
The battle has been raging for years between Bing and Google. Popularity level of the search engine, the distribution of…
Since January 2018, Google has revised the Search Console ... to make it an essential tool for any developer / SEO. Here are 6 ...
Marketing is a field of activity made up of many specific techniques. These allow site promoters to have more visibility. As such, inbound ...
On a majority of sites, the correlation is quite perfect between increased traffic and increased turnover. And…
Google has decided to modify its algorithm which is dedicated to rich snippets or rich snippets. This action aims before ...
Nate Silver is a brilliant statistician specializing in baseball results… and political elections. In 2008, he predicted ...
Claire has just asked me for advice concerning the referencing of the ANR France site (Association Neurofibromatoses et Recklinghausen): "We…
"Hello Erwan, I am contacting you today, because I need your advice regarding SEO. What a surprise! My internship…
"Hello Erwan, I wanted to ask you if it is possible to explain to me again how to change the information on the…
In 2013, I got to know Mehdi Coly during the development of his Linkeyword platform and this ...
After the "SEO Hero" contest of 2017, French SEOs are very busy with Nextlevel's foldable smartphone contest.…
SEO tools naturally make it possible to classify a website well, but also more surprising tasks such as studying ...
B2B E-commerce and B2B networking platforms should eventually exceed the turnover of E-commerce ...
Hi Erwan, I am currently a freelance web marketing consultant. Like you, I am passionate about my job. I'm working on ...
Hi Erwan! I will need a hand, I am on my training file in the words section ...
In most of the E-shops that I follow, the product sheets are better and better informed and optimized for ...
In June 2016, I published a first article on Immobilier.notaires.fr, then in the process of redesigning. The site was ranked 13th ...
SEO consists in implementing all the best known practices to ensure the good referencing of a site. The…
"Hello Erwan, I wanted to know if it is relevant to calculate a traffic / keyword ratio to know the performance of keywords ...
Implemented since 2015, the HTTP / 2 protocol is disrupting the loading speed of sites and is slowly becoming the norm.…
"Hello Erwan, Being a bit in the internship at the moment so more in practice, I'm looking at my…
The life of a company sometimes goes through a change of name: takeover / merger, change of strategy, direction ... On the Internet, that ...
"Erwan, I come to you because I have difficulties with natural referencing. During the internship, I am confronted with a…
"Hello Erwan, I had a question about SEO. I am creating a website and I did ...
The question of the week is about the tag and the <h1> tag. Do they have to be different on a ...
The question of the week is related to benchmarking and particularly to how keywords determine our competitors on ...
Last week, Michael received a quote from a company to upgrade their site to HTTPS. Google no longer leaves ...
"Question of the week" from Fabrice: When you search in google for example "Blog Tahiti", the first results point to ...
"Hello Erwan, I take the liberty of writing to you because I had a problem within my company. There ...
On May 15, 2013, an article in Le Monde announced the withdrawal of Partouche from online poker. First removed from ...
Worried about their presence (or more exactly their absence) in the rankings of search engines, many chefs ...
Rand Fishkin has just released a video on the "rel = canonical" tag and its best possible uses. Impossible to ignore this tag ...
"Hi Erwan, We looked at some things together on the website of the company where I am doing my internship: aptatio.com. I ...
"Hello Mr. BARGAIN, I work for the Ekolobreizh association (ekolobreizh.bzh) based in Finistère in Saint Goazec. The latter offers…
SEO question of the week: "Hello Erwan, I hope everything is going well on your side (maybe on vacation) ...
In 2011, MOZ tested different lengths of headlines in an article. Unsurprisingly, this article confirms: The importance of ...
SEMrush has just published a study on ranking factors in Google. The methodology is particularly interesting in the ...
The MOZ blog has just published an article on the topic "How does Google handle hidden CSS / javascript text?". The…
Google just updated its Search Quality Guidelines on May 11. These are recommendations for use by ...
"Hi Erwan, I'm wondering about using breadcrumbs at SEO level. Is it better to use a thread ...
Since I have been operating for Formaouest or the UCO within the framework of E-commerce courses, I feel certain students at the…
Stéphane works on the site http://combiercocktails.fr; after consulting his links from Ahrefs, he has the feeling that they present ...
If you've been following this blog for a few weeks, or even if you've been following SEO through another channel, you ...
Hervé is thinking about the possibilities of developing the traffic of his site: is it a good idea to capture as much as possible ...
In November 2016, Wix published an article explaining why their SEO solution is the best: http://www.wix.com/blog/2016/11/10-reasons-why-wix-seo-is-the-best In the stride, the ...
Philippe remarks on his E-commerce, lucasdelli.com: That each color / product variation corresponds to a URL. As a result, many files ...
The SEO question of the week is about International SEO. What are the best practices if you are targeting several ...
Question of the week: why isn't Google showing my meta description tag? "On Monday I changed the title and the ...
"Hello Erwan, I redid my list of keywords on Semrush. I took the keywords from Moténo and those…
Google Adwords question this week to change SEO: how to find deleted or paused keywords ...
The question of the week concerns a subject never treated so far on this blog: the zero position or ...
In 2017 again, some SEOs have never heard of Google Penguin apparently. I want as proof this "request for partnership" ...
We are currently working on the referencing of Voix-Off-Pros.fr, specialist in audiovisual vocal services. Look, by the way, when I speak spontaneously about ...
Thanks to Sylvie for the question of the week, which concerns a web page SEO optimization example. "Hello Erwan,…
Natural referencing or SEO consists in occupying the first positions in Google to capture as much traffic as possible. And…
SEO question "of the week": "Hello! I allowed myself ... to leave you a message on your answering machine ...
Sandrine gives us the pleasure of contributing to the blog feed with a question about duplicate content: "Hello,…
After an E-commerce 2 weeks ago, we are studying here a showcase site which presents the offer of an artist on ...
1 / What is AMP? Concretely, the AMP offers Internet users a very refined version of a site: According to an article ...
First reflex when I am told about the referencing of an E-commerce? Take a look at the traffic curve in ...
37th reminder: SEO = links + content. For content, you normally now have an idea of what to write ...
Question of the week: "Hi! I hope you are doing well! As I told you before, I ...
SEO question of the week: "Hello Erwan! I would like to know the impact of 71 errors in javascript (limits…
Question received by email on 17/08 ... and we are already on the 29th. It was therefore time to look into it! ...
I just watched, 2 years late, The Wolf of Wall Street by Martin Scorsese. The film starts ...
1 / What is a redirect? A redirection consists of directing the Internet user from one URL to another. Classic cases: ...
I discovered rapper Jul by following Mister JDay's Youtube channel and analyzing one of his clips. I…
The structure of your site impacts your ranking in search engines. 2 equal sites but making the choice ...
ADOBE published in September 2015 an unambiguous study called "The mobile is the only strategy". I come from there…
The subject has already been treated in different forms on the blog: how to gain visitors, capture traffic ...
New real estate agencies open every day ... while others close at the same time. Real estate agencies are businesses ...
Search engine marketing (SEM) is based on keyword research: Whether in ...
Since August 2014 and the announcement of SSL as a ranking criterion on Google, we have had the opportunity to deal directly with ...
MOZ has just published an article on the optimization of a site on the Branded Keywords, the key words or expressions which…
Are you wondering how to position your site well in Google? We will deal here with SEO ranking factors ...
Many companies have been on the web for years. An old site that does not evolve may be the ...
The first version of this guide on local SEO dates from 12/02/2014. It came from a first exchange by email ...
For internal use only, Google has officially published for the first time the full version of its evaluation guide for…
Search engines, especially Google and Bing, provide webmasters with powerful tools to support them in ...
I just read an article from the English speaking site "Practical E-commerce", dated October 30, 2015. In this article, the author,…
Attracta is an American SEO tools and services company. Those who use a Hostgator account regularly receive their offers.…
While renewing a domain name on Godaddy, I came across this: Marketing packaging is ...
I had thought of leaving a laconic "Happy Holidays and see you in 2015". But it was a bit tight in terms of the number ...
In its latest mailing campaign, Attracta claims to shake the certainties of SEO: "What is the number 1 criterion that ...
Recently, I had the opportunity to deal with a fairly interesting e-reputation management case. First contact with the client: ...
Today, I received a request for a quote to take over a travel site. Spontaneously, I wanted to ...
François Rollin's post: "Islam ... by franceinter I - Transcription: from 2:05, François Rollin ...
Inbound links make up about 40% of a page's search engine ranking factors. The first instinct ...
[I was sorting through my emails ... and I wanted to share it with you. I think that…
Back to basics with a study published on the MOZ blog on October 1st. It concerns the click-through rate ...
I recalled it in a previous article: any algorithm meets criteria. But those of Google do ...
This beautiful promise stems from an email I just received (yes, yes, in October 2014). Without having requested it well ...
1 / Key word: characteristics and difficulty. Volume: the key word green background has a definite potential for ...
Google has just announced on its Webmaster blog that "HTTPS" will now be a ranking factor for its…
While the TV program did not inspire me this evening, I was contacted by the webmaster of the site http://www.alovelyworld.com, who meets ...
Links are a very strong sign of popularity for search engines. But when we talk about links, about ...
In the past few weeks that I've been really interested in Twitter, I've made a lot of contacts, some with developers. I…
Do you think SEO is reserved for ultra-competitive expressions like "credit buyback"? Well no.…
Whether on the web or on freelance sites, SEO / referencing services are numerous. How? 'Or' What…
On February 27, 2013, I published the article "Rank your site well on search engines". His proofreading ...
Traditionally, when you wanted to guess which CMS uses a competitor or a client / prospect, it was like: You had to be ...
Brian Dean has published a case study in which he explains how he doubled his traffic in 2…
[Article originally published on March 1, 2013 before update.] In February 2013, when I was launching this…
1 / Transcription / translation. “I build links, not for SEO but to try to generate direct traffic. If these…
LinkedIn has moved from the stage of a social network looking for a job to that of a platform dedicated to professional relations.…
It's no longer a secret for you: being on social networks nowadays is as vital as ...
Thanks to our logo design services, we have had the opportunity to work with several professionals who want to create ...
Instagram, Tweeter, Facebook, Tik Tok and YouTube have become so important that today's society can no longer…
Many companies when they start on the Internet have the reflex to register on social networks. Time passes ... and the ...
In 2014, I submitted a first article on Instagram. 6 years more, this network has definitely established itself among the networks ...
In 2019, the social network Facebook had more than 37 billion active users in France. More than one in two French people ...
Instagram is one of the most popular social networks in the world. At the end of 2019, it had more than a billion active users ...
For once I'm going to talk about SMO (social media optimization) and therefore the generation of traffic / audience by networks ...
The Data for Good association has just launched a study via its Algotransparency site to worry about the highlighting of ...
ADOBE published in September 2015 an unambiguous study called "The mobile is the only strategy". I come from there…
If you are familiar with web marketing or SEO blogs, you have probably read articles or ...
Tom Ewer has just proposed a case study which perfectly illustrates the power of social networks in terms of…
I received a simple question this week: what does omnichannel strategy mean? Additional question: should we grant ...
You are a professional and you want to start an e-commerce site, but you don't know where to start. You…
For years, I have been doing influencer marketing without knowing it. My daily life is SEO (natural referencing). I help the ...
In the era of globalization, we are witnessing a real revolution in new technologies and digitization. Thus, several ...
The success of an E-commerce depends on the turnover generated. On the Internet, 1% of qualified traffic = 1% of turnover.…
Affiliation is in the sense of internet marketing is the fact of promoting its products and services through associates / ...
The leading video hosting platform and number 2 among search engines, YouTube is no longer just fun. The…
A business that wants to be successful must pay particular attention to the customer relationship. Fame and development ...
Alex Dupont died August 1, 2020. And I am still a little moved in 2021. Sofoot brilliantly summed it up…
The entrepreneur who wishes to sell his products on the web has several options: "Paid" referencing = sponsored links (SEA).…
A website is like a garden. Once created, fitted out, it requires regular maintenance to remain in its ...
Outsourcing or "outsourcing" consists of delegating the task of carrying out a task to another company. We did a ...
Web marketing encompasses advertising techniques used on the internet to boost the sale of a product or service.…
In 2013, exactly 5 years ago, I proposed a first article on digital uses in Brittany.…
The American giant Google announced on January 14, 2020, the deletion of third-party cookies by 2022. It is…
During an SEO training last week, I discussed with the trainees the costs of creating a site. The price…
New professions are appearing with digital marketing. This booming sector welcomes new professionals (project manager ...
An SME with a high digital transformation index (ITN) grows 6 times faster than a "traditional" company: ...
Like any business owner who starts his activity online, an artist needs to make himself known in order to sell.…
When I started my online business in 2012, 100% of my income came from natural referencing (SEO). More precisely,…
Decree 2014-1251 of October 28, 2014, relating to the methods of communication of lawyers (= advertising), allows them to address ...
I recently received the following quote request: Generally, every professional contact I receive remains confidential. Except…
How do I know if I have a chance of ranking well on a query? Is it worth it…
1 / What is AMP? Concretely, the AMP offers Internet users a very refined version of a site: According to an article ...
In recent years, the SEO / Web Marketing training offer has exploded. I want to group it into 5 categories ...
I just watched, 2 years late, The Wolf of Wall Street by Martin Scorsese. The film starts ...
I discovered rapper Jul by following Mister JDay's Youtube channel and analyzing one of his clips. I…
ADOBE published in September 2015 an unambiguous study called "The mobile is the only strategy". I come from there…
Football on Internet Business? This is not the first time .... and it even brought us back links (Ouest-France, Allez-Brest ...). As…
A / B testing and conversion optimization do not have the place they deserve in Web Marketing ... nor on this blog ...
Since June 1, 2016, the government has set up a list of opposition to canvassing, called Bloctel. Dirty…
Behind the question which title the article Should you buy a customer email file for your prospecting?, There are ...
The question may be surprising, but many Internet users are wondering how to buy keywords in Google: I…
The subject has already been treated in different forms on the blog: how to gain visitors, capture traffic ...
Benchmarking is the art of studying your competitors and getting the best out of them for your business. Method developed over the years ...
MOZ has just published an article on the optimization of a site on the Branded Keywords, the key words or expressions which…
The Technopole Quimper Cornouaille organized the debate “Innovate like a startup” on January 28, 2016. This event has been established…
To disseminate its message on the Internet, a company has several web marketing channels: SEA, SEO, SMO, affiliation, display ... ...
"If i was down to my last dollar I would spend it on public relations." If I didn't have any more ...
In recent days, the pork crisis has been in the news: In 2015, whatever the sector of activity and ...
Nicolas Sarkozy and Alain Juppé in Cannes during the G20, November 3, 2011 (E. FEFERBERG / AFP).…
Loading speed is important for a site: It contributes to a good user experience: a…
Can we live on passive income with the Internet? It all depends on what we call "living". Let's take two fairly popular sites ...
Brian Dean has published a case study in which he explains how he doubled his traffic in 2…
To begin with, what is the Gutenberg block editor? Also called WordPress block editor or Gutenberg editor, it is the editor ...
If like me you manage a few websites using Wordpress, you may have already received the following alert: By typing ...
Like almost everyone in my generation, I learned computer science on a self-taught basis. Then I studied law.…
There are thousands of web hosts on the Internet, with companies that have existed since the network was launched ...
As we all know, the internet has become the primary research tool and the primary purchasing platform for the general public.…
Finding a logo when creating a website is a crucial step, it represents an identity. You can…
In 2017, many E-shops still offer a carousel on their home page. So much so that the question comes up often ...
"Hello, I would like to put a google serach console HTLM code on the pages of the company's website. I don't…
[Disclaimer: I'm not a Wordpress pro!] The idea is to document here the different steps that I have ...
Like our galaxy, the number of Internet users and websites is constantly expanding. Among the new sites, not all of them offer ...
We regularly receive requests for quotes to redesign sites. Two main categories: Sites created on platforms ...
For internal use only, Google has officially published for the first time the full version of its evaluation guide for…
Search engines, especially Google and Bing, provide webmasters with powerful tools to support them in ...
Traditionally, when you wanted to guess which CMS uses a competitor or a client / prospect, it was like: You had to be ...
[Article originally published on March 1, 2013 before update.] In February 2013, when I was launching this…
